Some things are worth repeating. Really, the plan today is not to insult your intelligence. The purpose today is to share something very important. This is an idea that most buyers don’t recognize until it is way too late, if ever. Who doesn’t want a smooth real estate transaction? Since the goal is always smooth and safe and without fear, why not recognize the role that effective Realtors and Brokers play during the successful real estate transaction? Who is fearless? Who wants to gamble the amount of money that funds the entire cost of a home?
Okay — I am talking to the right audience.
My favorite 10 words: The seller pays me to get YOU a good deal. Look at these words. Simple stuff, right? We identify three players: the seller, the buyer, and the Realtor. We have isolated WHO PAYS that Realtor. And we have identified how this benefits YOU for your home purchase. In my 25+ years of history with more than 600 buyers and sellers and addresses, I have never had anybody ask to overpay for a home. Never. And I have never represented any transaction where my client overpaid.
I call these, “Will Webber’s 10 favorite words” because this captures and summarizes a very real and valuable lesson. The buyer wants to buy. The seller wants to sell. Negotiations are not adversarial when done correctly. Consider: What do these 10 words really mean?Let’s dissect. The first couple of words are, “The Seller” who is also known as the owner, the heir, the person or entity with equity interest and ownership rights to the property. There is nothing magical about being the owner. Consider, the owner (seller) wants a buyer’s money more than the property. In addition, the buyer wants the property more than money. Thus begin the negotiations.
The third and fourth words are more about me than anything, unless you are curious how Realtors are paid. A Buyer Client owes me nothing but the loyalty that I will earn. Future referral business would also be nice. There is no exchange of money that ever is for the agent from the buyer.
The fifth, sixth and seventh words are, “to get YOU” which could take pages to explain, or can we say the meaning is self-evident because we understand already!
Words eight, nine and ten are, “a good deal” which is subject to interpretation. All property is unique! A good deal is subjective. A good deal for you is not the same as a good deal for a buyer with different needs in a different price range. Real estate purchases are only a good deal when all needs of the buyer are met by an affordable purchase price. We could be more precise which serves no purpose.
At some point, my words become trivial, as we pretty much know the point here. The seller pays me to get YOU a good deal. From the point of view of this skilled Realtor / Trainer / Investor / Broker /and more … One of the more important reasons to engage the services of a professional when buying or selling homes is the important perspective that an expert can bring.